We are completely committed to protecting the privacy of our site visitors and customers. Below is our Privacy Policy which provides detailed information on how your Personal Data is handled when using our Website and services.



Cookies are small data files that are stored on your device when you visit a website.  Cookies help provide a better user experience when browsing the Website. 

Without cookies being enabled certain parts of the Website may not work properly.  'Functionality' cookies are used to maintain the website and ensure that in functions properly. 


'Web Statistic' cookies are used to analyse how visitors use the site.  This information is used to improve the perfomance of our Website to provide our visitors with a better browsing experience.  We may record statistics about the number of visitors to this Website or number of purchases made for improvement purposes. This is to help it improve the services to our customers and ultimately provide the most appropriate products.


The personal information or data collected from you will be used to fulfil orders and improve the content and services delivered to customers.  This data helps to create a better browsing experience, products, and offer more useful and interesting information to users.


We will not disclose information about our customers to third parties except the following instances:

  • We are legally obligated to do so
  • You have granted us consent
  • It is part of providing a service to you


You can edit, access, or request that your personal data be deleted.  For EEA residents you can also request that processing of your personal Data is restricted. To do this simply contact us with the heading PERSONAL DATA & PRIVACY. All requests pertaining to personal data will be responded to in accordance with Data Protection Laws.



NHQ London uses your Personal Data to:

  • Maintain the function of our Website
  • Improve the content of our Website
  • Verify your transactions, confirm purchases, fulfil orders and ensure security
  • Provide customer service and support such as responding to questions
  • Analyse statistics about use of the Website and its services in order to improve content and services
  • Keep you updated about new products, promotions and marketing information as per your marketing preferences
  • Maintain the security of the Website and its Services


By using the Website, its services and entering personal data you consent to the use, collection and sharing of your Personal Data in accordance with the policies as pointed out in this Privacy Policy statement.  If you do not consent to your Personal Data being used in this manner, please end use of the Website and its services.


By using the Website and its services you agree to the use of cookies on your device. This website does not support "Do Not Track" requests.

You have the right to accept or reject cookies. This can be done be changing your preferences in your browser's settings to accept or reject cookies.  From there you can delete any existing cookies as well as reject future cookies.


If you have opted in to receive updates and promotional emails - we will use the email address provided by you to send this information.  Your email address will only be stored to send this information. You can withdraw your consent at any time by using the "Unsubscribe" link contained in the newsletter.



This website uses a number of Trusted Third Parties to maintain this Website, its security, functionality and improve content and services.


SupaDupa - is the ecommerce platform used to power this website and online checkout.  


Google Analytics (by Google Inc) - monitors the site traffic and user behaviour of this Website.  It uses Data collected from this Website to track and analyse use of this Website, to prepare reports on its activities and share them with other Google services.


Google may use the Data collected to contextualize and personalize the ads of its own advertising network. To opt-out of this feature you can install the Google Analytics Opt-out Browser Add-on.


New Relic - monitors website performance and customer experience to inform improvements on this website.


Add This - is a social media widget used to enhance the Website by providing the ability to share information via various social media channels. You can read more about Addthis privacy policy and opt out of being tracked by visiting their website.


Tawk - is a chat widget used to enhance the website by providing live chat.


MailChimp - if you have opted in to receive updates, marketing and promotional information, your email address will be collected using MailChimp to deliver this to you.



Our website incorporates social media buttons.  These widgets may collect your IP address and information about the page you are visiting.  These widgets may enable a cookie on your device which allows them to function properly. 


Our site may contain links to and from other websites. If you follow a link to any of these websites please note that they have their own privacy policies and we do not accept any liability for these policies.  We recommend that you thoroughly read through any privacy policies of third-party websites that you visit.


If you have opted-in to our mailing list: we may occasionally update you on our latest products, news and special offers via e-mail marketing and promotional communications. 


You can opt-out at any time. Simply click this unsubscribe link which is contained in all our marketing communications to be removed from our mailing list. You can also request that we remove you from our marketing communications by contacting us via the Contact page.



We take reasonable and appropriate action to protect your Personal Data from loss, disclosure and misuse.


All transactional areas of this Website operates as secure access only, using HTTPS technology and follow all guidelines from our payment gateway providers.  External PCI-Compliant payment gateway providers (Stripe and PayPal) handle all credit card transactions.  Any personal information or data collected is done securely using HTTPS and TLS which encrypts all transmitted data to third parties such as Stripe and PayPal.

We may use personal information provided by you in order to fulfill necessary anti-fraud checks. This information may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. This is done only to confirm identity for security purposes.  



NHQ London and SupaDupa's head-offices are located in London, England. With regards to EU data protection law, the United Kingdom is considered a country which provides adequate protections for Personal Information, as confirmed by the European Commission in Commission Decision 2002/2/EC.


However, data may also be viewed, stored and collected in the U.S by  SupaDupa.  They also use third-party service providers (managed hosting providers, card processors, sub-processors of Customer Content and technology partners) to provide essential hardware, software, networking, storage and other services needed to maintain this Website. These third party providers may process, or store, the same Customer Content on servers outside of the EEA, including in Canada or the U.S. 


By continuing to use this website, or submitting any personal data, you authorise SupaDupa and its authorised service partners to use and process your Data (including any personal information you provide) in these countries. Please be aware that the privacy protections and the rights of authorities and Government agencies to access your personal information in some of these countries may not be equivalent to those in your country. For more detailed information see the SupaDupa Privacy Policy:



You have the right to a copy of your Personal Data. This may be subject to a fee not exceeding any prescribed fee permitted by applicable law.


Personal Data may need to be retained for a period of time following deletion of your account where this is necessary, required or authorised by applicable law.



We reserve the right to make changes to this privacy policy at any time by giving notice to the website users on this page.  In addition we may notify you of the changes directly.

All personal information collected through this website will be held securely in accordance with the Data Protection Laws.  For any further queries about your personal data, privacy and data processing please contact us using our contact page.